Lara Waycot: Benchmark Community Coach

 

Lara's HR expertise spans a range of industries and business sizes. With this breadth of experience, she brings a unique approach and deep understanding to building and growing a successful people function.

Lara's career began at an HR consultancy specialising in SMEs, where she gained invaluable experience implementing best practice and exposure to the unique ways different businesses operate to achieve success. This experience included supporting several businesses in consecutively achieving prestigious recognitions like The Times' Best Company to Work For award.

Her corporate journey continued at a major broadcaster within a complex international framework, followed by navigating the cultural transformation of a fashion business post-IPO. She then built an entire people function from scratch at a founder-owned digital marketing agency, preparing it successfully for acquisition.

Today, she combines her strategic HR background with a professional counseling qualification to offer specialised support to businesses without dedicated HR teams. This dual expertise in organisational dynamics and individual psychology creates a powerful foundation for both workshops and consulting practice.

She is particularly passionate about career coaching, where she blends HR expertise with therapeutic skills to help professionals navigate career transitions and growth opportunities with confidence and clarity - making her uniquely qualified to support HR professionals seeking to elevate their management and influencing capabilities.

 

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